ECDB Flyer for LagasseSweet & Essendant

03/01/14

During my time at LagasseSweet (which became part of Essendant in 2015), I was one of the content managers of the quarterly e-commerce syndication that created the E-Commerce Database (ECDB). The ECDB went to thousands of customers containing LagasseSweet content to upload to individual websites for online sales. I was in charge of making sure all product copy, selling points, SEO data, web category content, images, safety documentation and attribute data were developed, written and formatted properly. The content for each syndication contained over 25,000 records with over 30,000 images and hundreds of thousands of individual attribute data packaged into an easy database format on flexible media for LagasseSweet customers. It was a focused, combined effort within the content team. I was fortunate to learn it from the ground up. Since I spent so much time with the ECDB, I was asked to write ad copy for the flyer advertising the ECDB 2.0 upgrade. This copy was used on flyers and brochures to existing clients to preview the upcoming upgrade. It was also used for attracting new customers.

Brochure/Flyer
LagasseSweet's ECDB 2.0 helps guide your customers online to simpler and improved buying decisions, capturing more sales for you.

DEFINING "CONTENT"
In its simplest terms, "digital content" is a range of data that describes the products you sell and provides:
   >Rich product text to fuel your customer's buying decisions
   >Media to visually identify the product and its features
Having the best content on your site not only makes it the preferred destination for your customers, but also gives you a permanent and tireless salesperson online for the products you offer.

The LagasseSweet ECDB 2.0 includes the following key enhancements:
PRODUCT ATTRIBUTES
Product attributes detail the features and specifications about an item. A consistent and well defined set of attributes makes filtering easy, aloowing your customers to locate and compare products quickly and efficiently.
 
PHOTOGRAPHY
The ECDB 2.0 offers individual product photos and alternate views to facilitate a more educated buying decision - taking you beyond traditional printed catalogs.

SEARCH ENGINE FRIENDLY TEXT
Today's search engines are fueled by keyword rich content. This allows you to return the most relevant items to the customer as quickly as possible. LagasseSweet ECDB 2.0 includes non-abbreviated products and keywords, enabling better search results.
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