Edward Don Hospitality Catalog Intro

10/01/08

The introduction to a nationally distributed hospitality catalog created with the marketing team for Edward Don & Company. I wrote all the copy and collaborated with the graphic designers on the layout and feel of the book. The catalog was designed to increase business for Edward Don's clients in the hotel, hospitality and spa industries. We were given a wide creative berth to create something that would appeal to the senses and play to the themes of the industries. The sales team was ecstatic to have this type of work to present. The catalog stayed in print for longer than anticipated, enhancing the company's B2B channels and generating excellent sales results.

Cover for Experiences catalog

Print catalog

INTRO COPY: As the world's leading provider of foodservice products, we have heard and responded to calls for unique décor merchandise. This catalog, providing samples of items to please and provide for travelers, showcases signature items that will help ensure a memorable stay. We're not only committed to finding products to make travelers feel at home, we're also engaging with the concept of hospitality itself; finding what truly makes people secure and rested. We invite you to explore your hospitality options for each of your rooms. We will be happy to source new products for you to help transform interiors. Come inside, make yourself comfortable, and take a look.

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