A call to action in a nationally distributed hospitality catalog created at Edward Don & Company. I wrote all the copy and collaborated with the graphic designers on the layout and feel of the book. The catalog was designed to increase business for Edward Don's clients in the hotel, hospitality and spa industries. We were given a wide creative berth to create something that would appeal to the senses and play to the themes of the industries. The sales team was ecstatic to have this type of work to present. The catalog stayed in print for longer than anticipated and helped generate excellent sales results.
