Pass 'N Pour Pitcher

11/01/07

This was a shift in advertising at Edward Don & Company, one of the leading foodservice distributors in the United States since 1921. The marketing department was tasked with creating a flyer in a non-traditional format for the sales force to use with targeted clients. The flavor of the pieces came together in collaboration with two graphic designers. I decided to use long form copy that was snappy and fun. The merchandising and sales teams were very pleased with the results.

Print catalog

ADVERTISING COPY: Here's the situation: a full, slippery pitcher is coming your way, but you can't grab the handle. Normally, your chances for dropping that full pitcher in your lap (or someone else's) are pretty high, but not with the Pass 'N Pour™ pitcher. The easy grip recessed handles on the sides make the pitcher hand-off simple. This pitcher is easy to hold from either side and made from quality break-resistant polycarbonate material. Front and side pours. Don't fret the next time a pitcher comes your way; reach out and give it a hand.

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